# AF site hero mockups (2026-11-09 America/Los_Angeles)

Mockup images only. Live site and repos untouched.

## Fonts
- Display: **Big Shoulders Display** 700/800/900 (Google Fonts)
- Body: **Manrope** 400–700 (Google Fonts)
- Not Inter / Playfair

## Palette
- Near-black `#070707`
- Ink `#f4f4f2`, body `#e8e8e4`
- Coral `#e84040`, gold `#f5a623`
- No purple gradients

## Exports
- `exports/home_hero_desktop.png` (1440×900 @2x)
- `exports/home_hero_mobile.png` (390×844 @2x)
- `exports/flip_hero_desktop.png`
- `exports/flip_hero_mobile.png`
- `exports/cases_desktop.png` (1440×1100 @2x)
- `exports/cases_mobile.png` (390×1400 @2x)
- `contact_sheet.jpg`

## Photo sources (all public on actionflipbooks.com)
| Asset | Source file | Use |
|---|---|---|
| hero_home.jpg | `/images/services/GreenScreenRendered-1920w.webp` (Cinequest taxi night, real guests) | Home hero |
| hero_flip.jpg | `/images/services/ThirstGala2012_054_MoorePhotography-3640x2427-1920w.webp` (bottom cropped to remove photographer watermark) | Flipbooks hero |
| case_xgames.jpg | `/images/services/XGames-1920w.webp` (bottom branding strip cropped) | Case: Sports premiere, Los Angeles |
| case_flipbooks.jpg | `/images/services/Flipbooks3-1920w.webp` (2× LANCZOS upscale + mild sharpen) | Case: Brand afterparty, Los Angeles |
| case_360.jpg | `/images/services/af-360-fireworks-1920w.jpg` | Case: Outdoor festival, Bay Area |

Skipped: astronaut service card (AI look), purpose-paso JPGs (corrupt grey bands), SMUD (Sacramento-branded).

## Copy checks
- Leads with San Francisco Bay Area and Los Angeles; "we travel anywhere"
- Never Davis / Sacramento
- 360 called "cinematic 360 video" (not slow motion)
- Case panels use event-type + city labels; X Games named only where already public on the live site photo/page

## Self-critique (after fixes)
- Direction works: dark full-bleed guest photos, condensed display type, coral+gold only, two CTAs.
- Home taxi hero is energetic but busy; left shade helps type, still a little loud under the headline on desktop.
- Flipbooks Thirst Gala hero is the strongest emotional shot; watermark cropped.
- Flipbooks3 case panel started soft (700px source); upscaled for mockup. Prefer a higher-res original before production.
- Mobile CTAs stacked full-width after first pass.
- Next polish if Matt likes the direction: custom wordmark (not generic clapper SVG), one tighter home hero crop, and a sharper flipbooks case original.